{
  "name": "Thara",
  "version": 2,
  "meta": {
    "source": "illustrator",
    "files": [
      "Thara Main.ai",
      "Thara Visual system.ai",
      "Instagram Main animation.ai",
      "Emailer.ai",
      "Fonts.ai",
      "Website.ai",
      "The evolving record.ai"
    ],
    "synced": "2026-10-29"
  },
  "color": {
    "themes": [
      {
        "id": "paper",
        "name": "Paper"
      },
      {
        "id": "night",
        "name": "Night"
      }
    ],
    "tokens": [
      {
        "name": "surface",
        "value": {
          "paper": "#FFFFFF",
          "night": "#062229"
        },
        "usage": "Page ground. Night is the deep teal the touchpoints are presented on."
      },
      {
        "name": "surface-grey",
        "value": {
          "paper": "#F4F4F4",
          "night": "#003644"
        },
        "usage": "Quiet panels and cards; the neutral every entity palette ends on."
      },
      {
        "name": "card-chrome",
        "value": {
          "paper": "#FFFFFA",
          "night": "#FFFFFA"
        },
        "usage": "The off-white frame around social post mock-ups."
      },
      {
        "name": "ink",
        "value": {
          "paper": "#2D363A",
          "night": "#FFFFFF"
        },
        "usage": "Headlines and body on surface and surface-grey (12:1 on paper)."
      },
      {
        "name": "ink-deep",
        "value": {
          "paper": "#001C24",
          "night": "#FFFFFF"
        },
        "usage": "Marks, tags and the masterbrand lockup on paper; white on night."
      },
      {
        "name": "ink-warm",
        "value": {
          "paper": "#554B44",
          "night": "#DDD5CA"
        },
        "usage": "Body copy and tags on light Hub, Foundation and X posts (8:1 on surface-grey)."
      },
      {
        "name": "night",
        "value": "#062229",
        "usage": "Presentation ground behind social and email mock-ups. White text only."
      },
      {
        "name": "thara-teal",
        "value": "#005767",
        "usage": "Masterbrand key colour. Profile avatar, large fields."
      },
      {
        "name": "thara-deep",
        "value": "#003644",
        "usage": "Masterbrand deepest teal; top band of the Thara strata."
      },
      {
        "name": "thara-sand",
        "value": "#DDD5CA",
        "usage": "Masterbrand sand; where the Thara strata turns from sky to ground."
      },
      {
        "name": "thara-strata-1",
        "value": "#003644",
        "usage": "Masterbrand strata band 1 of 11 from the deep end (sky) to sand. For full sequences use the Strata component."
      },
      {
        "name": "thara-strata-2",
        "value": "#0E4352",
        "usage": "Masterbrand strata band 2 of 11 from the deep end (sky) to sand. For full sequences use the Strata component."
      },
      {
        "name": "thara-strata-3",
        "value": "#1B5161",
        "usage": "Masterbrand strata band 3 of 11 from the deep end (sky) to sand. For full sequences use the Strata component."
      },
      {
        "name": "thara-strata-4",
        "value": "#295E6F",
        "usage": "Masterbrand strata band 4 of 11 from the deep end (sky) to sand. For full sequences use the Strata component."
      },
      {
        "name": "thara-strata-5",
        "value": "#366C7E",
        "usage": "Masterbrand strata band 5 of 11 from the deep end (sky) to sand. For full sequences use the Strata component."
      },
      {
        "name": "thara-strata-6",
        "value": "#44798C",
        "usage": "Masterbrand strata band 6 of 11 from the deep end (sky) to sand. For full sequences use the Strata component."
      },
      {
        "name": "thara-strata-7",
        "value": "#638B98",
        "usage": "Masterbrand strata band 7 of 11 from the deep end (sky) to sand. For full sequences use the Strata component."
      },
      {
        "name": "thara-strata-8",
        "value": "#819EA5",
        "usage": "Masterbrand strata band 8 of 11 from the deep end (sky) to sand. For full sequences use the Strata component."
      },
      {
        "name": "thara-strata-9",
        "value": "#A0B0B1",
        "usage": "Masterbrand strata band 9 of 11 from the deep end (sky) to sand. For full sequences use the Strata component."
      },
      {
        "name": "thara-strata-10",
        "value": "#BEC3BE",
        "usage": "Masterbrand strata band 10 of 11 from the deep end (sky) to sand. For full sequences use the Strata component."
      },
      {
        "name": "thara-strata-11",
        "value": "#DDD5CA",
        "usage": "Masterbrand strata band 11 of 11 from the deep end (sky) to sand. For full sequences use the Strata component."
      },
      {
        "name": "hub-lime",
        "value": "#EAE896",
        "usage": "Thara Hub key colour; event posters and star accents on dark."
      },
      {
        "name": "hub-olive",
        "value": "#C2C46F",
        "usage": "Thara Hub secondary."
      },
      {
        "name": "hub-orange",
        "value": "#F1B56F",
        "usage": "Thara Hub warm accent; event detail panels."
      },
      {
        "name": "hub-brown",
        "value": "#534B45",
        "usage": "Thara Hub dark; text-weight fields."
      },
      {
        "name": "hub-dark",
        "value": "#342F2C",
        "usage": "Thara Hub darkest."
      },
      {
        "name": "capital-blue",
        "value": "#78A6E5",
        "usage": "Thara Capital key colour."
      },
      {
        "name": "capital-lime",
        "value": "{hub-lime}",
        "usage": "Thara Capital accent; the same lime as Hub."
      },
      {
        "name": "capital-navy",
        "value": "#46597D",
        "usage": "Thara Capital dark; saturated end of its strata."
      },
      {
        "name": "capital-sky",
        "value": "#B6DFF3",
        "usage": "Thara Capital light blue."
      },
      {
        "name": "foundation-copper",
        "value": "#C17952",
        "usage": "Thara Foundation key colour."
      },
      {
        "name": "foundation-mint",
        "value": "#9CDCD3",
        "usage": "Thara Foundation light."
      },
      {
        "name": "foundation-teal",
        "value": "#42A9A0",
        "usage": "Thara Foundation mid teal; star accents."
      },
      {
        "name": "foundation-brown",
        "value": "#554B44",
        "usage": "Thara Foundation dark; the same value as ink-warm."
      },
      {
        "name": "x-peach",
        "value": "#FBC1AE",
        "usage": "Thara X light."
      },
      {
        "name": "x-lilac",
        "value": "#BE90D8",
        "usage": "Thara X key colour; its star accents."
      },
      {
        "name": "x-aubergine",
        "value": "#261930",
        "usage": "Thara X darkest; saturated end of its strata."
      },
      {
        "name": "x-umber",
        "value": "#46403D",
        "usage": "Thara X headline ink on light posts."
      },
      {
        "name": "xperience-cream",
        "value": "#F2EEC7",
        "usage": "Thara Xperience light; stacked-word bands."
      },
      {
        "name": "xperience-green",
        "value": "#79BB95",
        "usage": "Thara Xperience key colour."
      },
      {
        "name": "xperience-navy",
        "value": "#2B3451",
        "usage": "Thara Xperience headline ink on light posts."
      },
      {
        "name": "xperience-forest",
        "value": "#28393B",
        "usage": "Thara Xperience darkest; saturated end of its strata."
      },
      {
        "name": "star-khaki",
        "value": "#CDCB9B",
        "usage": "Masterbrand star accent and the constellation in the type animation. Decorative, never text."
      },
      {
        "name": "star-green",
        "value": "#7DAB74",
        "usage": "Thara Xperience star accent. Decorative, never text."
      },
      {
        "name": "lockup-ink",
        "value": "#2F363A",
        "usage": "Ink of the Capital, X and Xperience lockups."
      },
      {
        "name": "lockup-ink-hub",
        "value": "#3F393F",
        "usage": "Ink of the Hub lockup."
      },
      {
        "name": "lockup-ink-foundation",
        "value": "#242D2C",
        "usage": "Ink of the Foundation lockup."
      },
      {
        "name": "email-sand",
        "value": "#DCDABF",
        "usage": "Email 'starting points' section ground."
      },
      {
        "name": "email-olive",
        "value": "#878258",
        "usage": "Email list numerals and line icons. 2.8:1 on email-sand, so decorative numerals and icons only, never running text."
      },
      {
        "name": "phase-signal",
        "value": "#00465B",
        "usage": "The Signal: phase tags and blocks. Sand text 7.1:1, white 10.4:1."
      },
      {
        "name": "phase-gathering",
        "value": "#435664",
        "usage": "The Gathering: phase tags and blocks. Sand text 5.2:1, white 7.6:1."
      },
      {
        "name": "phase-yield",
        "value": "#9E6947",
        "usage": "The Yield: phase tags and blocks. White text 4.6:1; sand only at 24px and above (3.1:1)."
      },
      {
        "name": "artwork-muted",
        "value": "#554B44",
        "usage": "Muted text inside campaign pieces and posts that keeps its colour in both page themes. 8:1 on the Thara ground."
      },
      {
        "name": "phase-text",
        "value": "#DAD5C4",
        "usage": "Sand text on the phase colours."
      },
      {
        "name": "email-button",
        "value": "{star-khaki}",
        "usage": "Filled email button ground; label in email-ink (11:1)."
      },
      {
        "name": "email-ink",
        "value": "#001D25",
        "usage": "Email text, button labels and outlines. Fixed in both themes because the email is always light."
      },
      {
        "name": "email-ground",
        "value": "#F3F3F3",
        "usage": "Email page ground between the strata."
      },
      {
        "name": "capital-ink",
        "value": "#161616",
        "usage": "Thara Capital text and tags on light posts."
      },
      {
        "name": "hub-star",
        "value": "#EBE88A",
        "usage": "Thara Hub star accents and the stacked-word lime band on Hub posts."
      },
      {
        "name": "on-band",
        "value": "#FFF6E7",
        "usage": "Stacked words on a saturated band ('Payrolls' on Xperience green). 2.2:1 on xperience-green, so display words only, never running text."
      },
      {
        "name": "community-ground",
        "value": "#E6E6E6",
        "usage": "Page ground of the Community Index and the founder records on the masterbrand site."
      },
      {
        "name": "community-lime",
        "value": "#D9D98C",
        "usage": "Founder card and the selected node on the Community Index. Text in ink (8.9:1)."
      },
      {
        "name": "community-grid",
        "value": "#5973A9",
        "usage": "The Community Index grid: rings and spokes, 1.5px hairlines."
      },
      {
        "name": "community-star",
        "value": "{hub-olive}",
        "usage": "Stars and the dotted line joining a record's stages. Decorative, never text."
      },
      {
        "name": "community-muted",
        "value": "#B2B2B2",
        "usage": "Breadcrumb on a founder record. Large text only (28px and above)."
      },
      {
        "name": "community-strata-1",
        "value": "#DADA86",
        "usage": "Community strata band 1 of 7, the saturated end at the top of the page header."
      },
      {
        "name": "community-strata-2",
        "value": "#E0E08C",
        "usage": "Community strata band 2 of 7."
      },
      {
        "name": "community-strata-3",
        "value": "#EAE896",
        "usage": "Community strata band 3 of 7, the same lime as hub-lime."
      },
      {
        "name": "community-strata-4",
        "value": "#E9E8A5",
        "usage": "Community strata band 4 of 7."
      },
      {
        "name": "community-strata-5",
        "value": "#E8E7B6",
        "usage": "Community strata band 5 of 7."
      },
      {
        "name": "community-strata-6",
        "value": "#E8E7C6",
        "usage": "Community strata band 6 of 7."
      },
      {
        "name": "community-strata-7",
        "value": "#E7E6D5",
        "usage": "Community strata band 7 of 7, meeting community-ground."
      },
      {
        "name": "campaign-ground",
        "value": "#E8E8E8",
        "usage": "Ground of the campaign posters and posts: the light grey the dawn strata meets."
      },
      {
        "name": "campaign-star",
        "value": "#B894D4",
        "usage": "The four stars and the dotted line around a question on the dawn strata. Decorative, never text."
      },
      {
        "name": "campaign-night-text",
        "value": "#DAD5C4",
        "usage": "The question and the lockup on the night ground: facades, screens and the gala. 12.6:1 on night."
      },
      {
        "name": "campaign-strata-1",
        "value": "#624278",
        "usage": "Dawn strata band 1 of 28, the violet end at the bottom of the poster."
      },
      {
        "name": "campaign-strata-2",
        "value": "#6D4783",
        "usage": "Dawn strata band 2 of 28."
      },
      {
        "name": "campaign-strata-3",
        "value": "#744D8D",
        "usage": "Dawn strata band 3 of 28."
      },
      {
        "name": "campaign-strata-4",
        "value": "#7F5499",
        "usage": "Dawn strata band 4 of 28."
      },
      {
        "name": "campaign-strata-5",
        "value": "#8C62A8",
        "usage": "Dawn strata band 5 of 28."
      },
      {
        "name": "campaign-strata-6",
        "value": "#986AB2",
        "usage": "Dawn strata band 6 of 28."
      },
      {
        "name": "campaign-strata-7",
        "value": "#A576C0",
        "usage": "Dawn strata band 7 of 28."
      },
      {
        "name": "campaign-strata-8",
        "value": "#B181CC",
        "usage": "Dawn strata band 8 of 28."
      },
      {
        "name": "campaign-strata-9",
        "value": "#BC8CD8",
        "usage": "Dawn strata band 9 of 28."
      },
      {
        "name": "campaign-strata-10",
        "value": "#C78EDA",
        "usage": "Dawn strata band 10 of 28."
      },
      {
        "name": "campaign-strata-11",
        "value": "#D493CF",
        "usage": "Dawn strata band 11 of 28."
      },
      {
        "name": "campaign-strata-12",
        "value": "#E199C6",
        "usage": "Dawn strata band 12 of 28."
      },
      {
        "name": "campaign-strata-13",
        "value": "#EFA4B7",
        "usage": "Dawn strata band 13 of 28."
      },
      {
        "name": "campaign-strata-14",
        "value": "#F8ABA8",
        "usage": "Dawn strata band 14 of 28."
      },
      {
        "name": "campaign-strata-15",
        "value": "#FBB3A2",
        "usage": "Dawn strata band 15 of 28."
      },
      {
        "name": "campaign-strata-16",
        "value": "#FCB7A5",
        "usage": "Dawn strata band 16 of 28."
      },
      {
        "name": "campaign-strata-17",
        "value": "#FFBFAC",
        "usage": "Dawn strata band 17 of 28."
      },
      {
        "name": "campaign-strata-18",
        "value": "#FDC3AE",
        "usage": "Dawn strata band 18 of 28."
      },
      {
        "name": "campaign-strata-19",
        "value": "#FDC8B2",
        "usage": "Dawn strata band 19 of 28."
      },
      {
        "name": "campaign-strata-20",
        "value": "#FECCB5",
        "usage": "Dawn strata band 20 of 28."
      },
      {
        "name": "campaign-strata-21",
        "value": "#FFD0B9",
        "usage": "Dawn strata band 21 of 28."
      },
      {
        "name": "campaign-strata-22",
        "value": "#FDD4BB",
        "usage": "Dawn strata band 22 of 28."
      },
      {
        "name": "campaign-strata-23",
        "value": "#FDD8C3",
        "usage": "Dawn strata band 23 of 28."
      },
      {
        "name": "campaign-strata-24",
        "value": "#FDDECD",
        "usage": "Dawn strata band 24 of 28."
      },
      {
        "name": "campaign-strata-25",
        "value": "#F4E1D8",
        "usage": "Dawn strata band 25 of 28."
      },
      {
        "name": "campaign-strata-26",
        "value": "#F4E3DC",
        "usage": "Dawn strata band 26 of 28."
      },
      {
        "name": "campaign-strata-27",
        "value": "#F2E6E0",
        "usage": "Dawn strata band 27 of 28."
      },
      {
        "name": "campaign-strata-28",
        "value": "#EDE8E4",
        "usage": "Dawn strata band 28 of 28, meeting campaign-ground."
      }
    ]
  },
  "type": {
    "fonts": [
      {
        "family": "Neue Haas Grotesk Display",
        "file": "fonts/NeueHaasGrotDisp-45Light-Trial.otf",
        "weight": "300"
      },
      {
        "family": "Neue Haas Grotesk Display",
        "file": "fonts/NeueHaasGrotDisp-55Roman-Trial.otf",
        "weight": "400"
      },
      {
        "family": "Neue Haas Grotesk Display",
        "file": "fonts/NeueHaasGrotDisp-65Medium-Trial.otf",
        "weight": "500"
      },
      {
        "family": "Neue Haas Grotesk Display",
        "file": "fonts/NeueHaasGrotDisp-75Bold-Trial.otf",
        "weight": "700"
      },
      {
        "family": "Neue Haas Grotesk Text",
        "file": "fonts/NeueHaasGrotText-55Roman-Trial.otf",
        "weight": "400"
      },
      {
        "family": "Neue Haas Grotesk Text",
        "file": "fonts/NeueHaasGrotText-65Medium-Trial.otf",
        "weight": "500"
      },
      {
        "family": "Objektiv Mk1 Arabic",
        "file": "fonts/objektiv-mk1-trial-regular.ttf",
        "weight": "400"
      },
      {
        "family": "Objektiv Mk1 Arabic",
        "file": "fonts/objektiv-mk1-trial-medium.ttf",
        "weight": "500"
      },
      {
        "family": "Objektiv Mk1 Arabic",
        "file": "fonts/objektiv-mk1-trial-semibold.ttf",
        "weight": "600"
      }
    ],
    "families": {
      "display": "\"Neue Haas Grotesk Display\", \"Helvetica Neue\", Helvetica, Arial, sans-serif",
      "text": "\"Neue Haas Grotesk Text\", \"Helvetica Neue\", Helvetica, Arial, sans-serif",
      "arabic": "\"Objektiv Mk1 Arabic\", \"Geeza Pro\", \"Noto Sans Arabic\", sans-serif"
    },
    "groups": [
      {
        "name": "Social post, 1080px square",
        "family": "display",
        "styles": [
          {
            "name": "post-word",
            "fontSize": "165px",
            "lineHeight": "177px",
            "fontWeight": 400,
            "usage": "Stacked single words on bands (Contracts / Payrolls / Visas).",
            "sample": "Contracts"
          },
          {
            "name": "post-headline",
            "fontSize": "129px",
            "lineHeight": "122px",
            "fontWeight": 400,
            "usage": "Main post headline, often with star accents. Sentence case.",
            "sample": "I've hired my first three employees",
            "letterSpacing": "-0.009em"
          },
          {
            "name": "post-headline-photo",
            "fontSize": "134px",
            "lineHeight": "144px",
            "fontWeight": 400,
            "usage": "Headline set white over photography.",
            "sample": "Meet Founders"
          },
          {
            "name": "post-title",
            "fontSize": "87px",
            "lineHeight": "91px",
            "fontWeight": 400,
            "usage": "Secondary headline on strata posts.",
            "sample": "Your first step into entrepreneurship"
          },
          {
            "name": "post-kicker",
            "fontSize": "70px",
            "lineHeight": "66px",
            "fontWeight": 400,
            "usage": "Short closing line, bottom right.",
            "sample": "Now what?",
            "letterSpacing": "-0.009em"
          },
          {
            "name": "post-body",
            "fontSize": "35px",
            "lineHeight": "43px",
            "fontWeight": 300,
            "usage": "Supporting line in Display 45 Light.",
            "sample": "Student applications open. Visit the Thara website.",
            "letterSpacing": "0.03em"
          },
          {
            "name": "post-tag",
            "fontSize": "37px",
            "lineHeight": "40px",
            "fontWeight": 400,
            "usage": "Tag text. Uppercase, inside tag boxes only.",
            "sample": "THARA FOUNDATION",
            "letterSpacing": "0.02em"
          },
          {
            "name": "post-caption",
            "fontSize": "36px",
            "lineHeight": "44px",
            "fontWeight": 400,
            "usage": "Uppercase caption set white inside a rounded photo (Capital card).",
            "sample": "READY TO GROW BEYOND THE NEXT MILESTONE?"
          }
        ]
      },
      {
        "name": "Arabic, 1080px post",
        "family": "arabic",
        "styles": [
          {
            "name": "post-headline-ar",
            "fontSize": "84px",
            "lineHeight": "99px",
            "fontWeight": 400,
            "usage": "Arabic headline for the title, photo and card roles, 74 to 84px where the English runs 80 to 87px. Right aligned.",
            "sample": "خطوتك الأولى نحو ما هو قادم"
          },
          {
            "name": "post-headline-ar-l",
            "fontSize": "129px",
            "lineHeight": "152px",
            "fontWeight": 400,
            "usage": "Arabic for the large stars and constellation roles: the same size as the English, with Arabic leading.",
            "sample": "ابتكر. اختبر. تعلّم. كرر"
          },
          {
            "name": "post-word-ar",
            "fontSize": "165px",
            "lineHeight": "195px",
            "fontWeight": 400,
            "usage": "Arabic stacked words on bands (Hub: الخميس / 6 مساءً).",
            "sample": "الخميس"
          },
          {
            "name": "post-body-ar",
            "fontSize": "29px",
            "lineHeight": "41px",
            "fontWeight": 400,
            "usage": "Arabic supporting lines and addresses.",
            "sample": "شارع الحسن البصري، الجرف 2، عجمان"
          },
          {
            "name": "post-tag-ar",
            "fontSize": "33px",
            "lineHeight": "45px",
            "fontWeight": 500,
            "usage": "Arabic tag text in Objektiv Medium, 0.78x the English tag size so both read at the same weight.",
            "sample": "مؤسسـة ثــرا"
          }
        ]
      },
      {
        "name": "Campaign pieces, 1080px",
        "family": "display",
        "styles": [
          {
            "name": "camp-value",
            "fontSize": "64px",
            "lineHeight": "70px",
            "fontWeight": 400,
            "usage": "Large values on campaign pieces: a date, a place, a name.",
            "sample": "Ajman Chamber"
          },
          {
            "name": "camp-label",
            "fontSize": "26px",
            "lineHeight": "32px",
            "fontWeight": 400,
            "usage": "Uppercase labels on campaign pieces: the film credit (WITH ANDERS LUND), event details.",
            "sample": "WITH ANDERS LUND",
            "letterSpacing": "0.14em",
            "family": "text"
          }
        ]
      },
      {
        "name": "Email, 1002px wide",
        "family": "text",
        "styles": [
          {
            "name": "email-display",
            "fontSize": "91.5px",
            "lineHeight": "98px",
            "fontWeight": 400,
            "usage": "Email hero headline, Display 55.",
            "sample": "A Global Founders Community",
            "family": "display"
          },
          {
            "name": "email-list",
            "fontSize": "48px",
            "lineHeight": "51.6px",
            "fontWeight": 400,
            "usage": "Starting-point links, Display 55.",
            "sample": "Meet the Community",
            "family": "display"
          },
          {
            "name": "email-body",
            "fontSize": "21.5px",
            "lineHeight": "29.3px",
            "fontWeight": 400,
            "usage": "Email body copy, Text 55.",
            "sample": "You're now part of a global founder ecosystem built to help you move forward."
          },
          {
            "name": "email-label",
            "fontSize": "22.2px",
            "lineHeight": "30px",
            "fontWeight": 500,
            "usage": "Section labels, uppercase, Text 65.",
            "sample": "YOUR STARTING POINTS",
            "letterSpacing": "0.14em"
          },
          {
            "name": "email-button",
            "fontSize": "19.9px",
            "lineHeight": "32px",
            "fontWeight": 400,
            "usage": "Button labels, uppercase, Text 55.",
            "sample": "GET STARTED",
            "letterSpacing": "0.14em"
          },
          {
            "name": "email-index",
            "fontSize": "17.7px",
            "lineHeight": "18.9px",
            "fontWeight": 700,
            "usage": "Superscript numerals before list links, Display 75 Bold.",
            "sample": "01",
            "family": "display"
          }
        ]
      },
      {
        "name": "Specimen",
        "family": "display",
        "styles": [
          {
            "name": "specimen",
            "fontSize": "152px",
            "lineHeight": "185px",
            "fontWeight": 400,
            "usage": "Type specimen boards only.",
            "sample": "Neue Haas Grotesk"
          },
          {
            "name": "specimen-ar",
            "fontSize": "155px",
            "lineHeight": "214px",
            "fontWeight": 400,
            "usage": "Arabic specimen boards only.",
            "sample": "اوبجكتيف للعربي",
            "letterSpacing": "-0.04em",
            "family": "arabic"
          }
        ]
      },
      {
        "name": "Web, 1920px page",
        "family": "display",
        "styles": [
          {
            "name": "web-nav",
            "fontSize": "20px",
            "lineHeight": "24px",
            "fontWeight": 500,
            "letterSpacing": "0.04em",
            "usage": "Site menu items, uppercase.",
            "sample": "ECOSYSTEM"
          },
          {
            "name": "web-toggle",
            "fontSize": "28.5px",
            "lineHeight": "32px",
            "fontWeight": 500,
            "letterSpacing": "0.02em",
            "usage": "The Community | Index toggle labels, uppercase.",
            "sample": "COMMUNITY"
          },
          {
            "name": "web-breadcrumb",
            "fontSize": "28.9px",
            "lineHeight": "34px",
            "fontWeight": 400,
            "letterSpacing": "0.06em",
            "usage": "Breadcrumb on a founder record, uppercase, in community-muted.",
            "sample": "ECOSYSTEM/ COMMUNITY/ INDEX"
          },
          {
            "name": "record-title",
            "fontSize": "103px",
            "lineHeight": "104px",
            "fontWeight": 300,
            "letterSpacing": "-0.01em",
            "usage": "First line of a founder record's title, Display 45 Light.",
            "sample": "An Evolving Record"
          },
          {
            "name": "record-name",
            "fontSize": "103px",
            "lineHeight": "104px",
            "fontWeight": 400,
            "letterSpacing": "-0.01em",
            "usage": "The founder's name under the record title, Display 55 Roman.",
            "sample": "Daan Verhoeven"
          },
          {
            "name": "record-meta",
            "fontSize": "30.3px",
            "lineHeight": "36px",
            "fontWeight": 400,
            "usage": "Origin and year at the top right of a record.",
            "sample": "Eindhoven → Ajman"
          },
          {
            "name": "record-stage",
            "fontSize": "24px",
            "lineHeight": "30px",
            "fontWeight": 400,
            "letterSpacing": "0.12em",
            "usage": "Stage labels on a record, uppercase: Seeds, Roots, Growth with their years.",
            "sample": "SEEDS · 2026"
          },
          {
            "name": "record-body",
            "fontSize": "23.5px",
            "lineHeight": "30px",
            "fontWeight": 300,
            "usage": "Stage paragraphs on a record, Display 45 Light.",
            "sample": "The idea. A graduate of Eindhoven’s design scene, Daan visits the UAE."
          },
          {
            "name": "card-name",
            "fontSize": "33.9px",
            "lineHeight": "36px",
            "fontWeight": 500,
            "usage": "Founder's name on the founder card, Display 65 Medium.",
            "sample": "Daan Verhoeven"
          },
          {
            "name": "card-meta",
            "fontSize": "23.6px",
            "lineHeight": "28px",
            "fontWeight": 400,
            "usage": "Origin to Ajman and the year on the founder card; the year in Medium.",
            "sample": "Eindhoven → Ajman"
          },
          {
            "name": "card-quote",
            "fontSize": "17px",
            "lineHeight": "20px",
            "fontWeight": 400,
            "usage": "The founder's line on the card, in quotation marks, two lines at most.",
            "sample": "In Eindhoven, I learned to design with waste."
          },
          {
            "name": "card-label",
            "fontSize": "13.3px",
            "lineHeight": "16px",
            "fontWeight": 300,
            "letterSpacing": "0.14em",
            "usage": "Company label on the founder card, uppercase, Display 45 Light.",
            "sample": "COMPANY: NAKHLA MATERIALS"
          }
        ]
      },
      {
        "name": "Campaign posters",
        "family": "display",
        "styles": [
          {
            "name": "question-sixsheet",
            "fontSize": "120px",
            "lineHeight": "130px",
            "fontWeight": 400,
            "letterSpacing": "-0.012em",
            "usage": "The question on a 1200 x 1800 poster, lines stepping in and out.",
            "sample": "What if more cities ran on sunshine?"
          },
          {
            "name": "question-screen",
            "fontSize": "112px",
            "lineHeight": "121px",
            "fontWeight": 400,
            "letterSpacing": "-0.012em",
            "usage": "The question on a 1080 x 1920 screen or story.",
            "sample": "How could we move more goods with less friction?"
          },
          {
            "name": "question-post",
            "fontSize": "100px",
            "lineHeight": "108px",
            "fontWeight": 400,
            "letterSpacing": "-0.012em",
            "usage": "The question on a 1080 x 1080 post.",
            "sample": "How do we prepare people for work that doesn’t exist yet?"
          },
          {
            "name": "question-facade",
            "fontSize": "150px",
            "lineHeight": "162px",
            "fontWeight": 400,
            "letterSpacing": "-0.012em",
            "usage": "The question on a 2000 x 1000 facade or billboard at night, centred under the lockup.",
            "sample": "What if more cities ran on sunshine?"
          },
          {
            "name": "film-question",
            "fontSize": "88px",
            "lineHeight": "95px",
            "fontWeight": 400,
            "letterSpacing": "-0.012em",
            "usage": "The question on a 1920 x 1080 film title card.",
            "sample": "How do we prepare people for work that doesn’t exist yet?"
          },
          {
            "name": "poster-url",
            "fontSize": "40px",
            "lineHeight": "40px",
            "fontWeight": 300,
            "letterSpacing": "0.01em",
            "usage": "The URL on the violet end of a poster, in white.",
            "sample": "www.thara.com"
          }
        ]
      }
    ]
  },
  "spacing": {
    "note": "space-4 is the post margin (4.4% of a 1080px post). The other steps are the layout scale the templates use.",
    "tokens": [
      {
        "name": "space-1",
        "value": "8px",
        "usage": "Gap between stacked tag and headline lines."
      },
      {
        "name": "space-2",
        "value": "16px",
        "usage": "Gap between a tag and the headline under it."
      },
      {
        "name": "space-3",
        "value": "24px",
        "usage": "Gap between paragraphs on posts."
      },
      {
        "name": "space-4",
        "value": "48px",
        "usage": "Post and poster margin on a 1080px canvas."
      },
      {
        "name": "space-5",
        "value": "72px",
        "usage": "Email section padding."
      },
      {
        "name": "space-6",
        "value": "96px",
        "usage": "Large gaps between sections on posters."
      }
    ]
  },
  "radius": {
    "tokens": [
      {
        "name": "radius-tag",
        "value": "0.18em",
        "usage": "Tag box corners, relative to the tag's type size."
      },
      {
        "name": "radius-card",
        "value": "96px",
        "usage": "Post and card corners on a 1080px canvas: 9% of the card width."
      },
      {
        "name": "radius-photo",
        "value": "10px",
        "usage": "Photos inside the email."
      },
      {
        "name": "radius-inset-photo",
        "value": "198px",
        "usage": "Rounded photo inside a 1080px post: 19% of the photo width."
      },
      {
        "name": "radius-button",
        "value": "4px",
        "usage": "Email buttons."
      },
      {
        "name": "radius-web-card",
        "value": "24px",
        "usage": "Founder card corners on the 1920px web pages."
      },
      {
        "name": "radius-control",
        "value": "6px",
        "usage": "Index controls (zoom and search squares) on the web pages."
      }
    ]
  }
}